The “Vikram Kothari Enterprise” headed by Mr. Vikram Kothari is well known for manufacturing and marketing the popular and international brand of “ROTOMAC” pens and stationary. The group owns and operates the largest integrated ball pen making facility in Asia, with a capacity to manufacture more than 500,000 ball pens and refills per day. The group has developed an extensive infrastructure for marketing and distribution of its product through several retail outlets in almost every state and big city in India. The group has 5 manufacturing locations (2 –Ahemedabad, 2- Kanpur, 1 in Daman) along with 6 corporate offices pan-India (Kanpur, Ahmedabad, Delhi, Mumbai Calcutta Chennai) and more that 1800 distributors.

The group has developed strong relationships with large marketers of pens and stationery in all major cities of the country. It is known for its exports to 59 counries all over the world. The group also exports its product to Russia , Middle- East , Europe and US. It has the best SSI industry for exports. The group also has business interests in making and marketing a large range of gift items and greeting cards. The gifts and greeting cards business is conducted under the name of Rotomac Greetings and Gifts Pvt. Ltd. And leverages on the distribution strength of the pens business. Other business interests of the group include marketing of Pan Masala under the brand name of “DUM” and mouth freshener under the brand “Full toss”. The group has also been active in trading in various products including silk, Soya etc. the group had entered into a joint venture with leading international brands for its major businesses of pens and stationary. Some of the joint ventures include Pentel Pen Co., Japan , Edding Ag, Germany for markers and highlighters , Carte Blanche and Paper Hose, U.K. the Group reports a turnover in excess of Rs.2000mn (USD40mn), with profitability in excess of Rs.100mn (USD 2mn) per annum. Recently it was awarded the “Best Export Award” by Shri Atal Behari Vajpayee.. It is popularly known by its catchy punch line “LIKHTE LIKHTE LOVE HO JAAYE”

Mr. Kothari, the Director of Rave Entertainment (P) Ltd. Has a long business experience to his credit. He has over 31 years multifarious experience of manufacturing Pan Masala, Washing Powder, Mineral Water, Pens, Greeting Cards, Fragrances etc. He is the chairman and Managing Director of Rotomac Pens Ltd., Greeting and Gifts Pvt. Ltd., Kothari Foods and Fragrances, Edding Rotomac Pens Ltd., Rotomac Pens Gujarat (P). Ltd., Indo -Japan Pen Manufacturers Co. Pvt. Ltd. Europa Writing Instruments Pvt. Ltd., M.M. Plastics Pvt Ltd. And Mitvishi Plastics Pvt Ltd. He had been honoured with Ambassador of Goodwill and National Export Awards and is a member of many social organizations.

Mr. Vikram Kothari